Conversion rate optimisation is an art and science all rolled into one using aspects of statistical information and human psychology to increase the amount of new customers from the traffic that you already have.
Conversion optimisation is powerful
Get the online marketing right and you have a flood of visitors. If the site does not convert then you have a lot of wasted money and time.
Visitors to a website are not customers until they buy your product, Call you on the phone, drop you an email. This is what you want visitors to do when they land on your website, Convert!
What is a conversion
A conversion is when a user completes the action that you want them to do and we divide conversions into three types.
- Soft Conversion
- Medium Conversion
- Full Conversion
A soft conversion is when a user clicks on an about us page or a similar page looking for more information about you or your company.
A medium conversion is when a prospective customer request more information in the form of a direct phone call, email request.
Simply put, a full conversion is when you gain a full paying customer from your website.
SEO is Changing and part of that is looking how users interact with your website.
Looking at how a website converts users to customers is only part of the solution. User interaction tells the search engines about your site. If a website visitor lands on your site and then goes directly back to the search engine, that is a signal to Google, Bing and the other search engines that your website is not relevant to that particular search, and can result in a drop in your rankings.